[100 Emerging Women Leaders] Meet Mounica Tata, who highlights crucial issues through illustrations

Illustration has become a powerful form of presenting ideas on virtual platforms, and one name that has grown in popularity is Mounica Tata aka Doodleodrama. The self-taught illustrator’s name has become synonymous with socially relevant doodles.

Known for her simple yet conversational illustrations, Mounica has been a resounding voice when it comes to highlighting the multiple social issues plaguing the country. The subjects of his cartoons are varied – ranging from food guilt, lasting friendships and conversations between his two pet dogs, to sexual harassment, patriarchy, assaults, violence against the LGBTQIA community, domestic violence and to the political climate.

Drawing as a hobby began to take center stage while Mounica was doing her Masters in Mass Communication.

“The college I went to was very strict and no dissent was accepted. That’s when I started making comics about college life, teachers, dress code and diet strict. It was my way of containing my rebellion in the four panels,” she recalls.

When she was discovered, most teachers let her go, thinking taking offense at a comic book would look silly. It was then that she realized the power of visual arts and comics and continued to draw.

After her master’s degree, the artist worked for an online magazine, a communications agency and a social media marketing and design agency, before leaving in 2016 to become a full-time freelance illustrator.

In recent years, several companies have commissioned illustrations from him. She has worked for video streaming platforms like Amazon Prime, marketed products and even developed a card game in collaboration with the Chennai-based international humanitarian aid organization World Vision, which raises awareness of issues such as climate change. climate change, child protection and road safety.

“I saved my salary and gave myself goals and deadlines. I’m grateful that my gamble paid off,” says Mounica.

Although it’s hard and fun to learn and grow, the artist says there’s always pressure to create unique things. “It’s addicting and tempting to be part of this pointless race we’ve started online as creators to value your work based on the number of likes and shares,” says the illustrator and children’s book author. Bring Ellie home.

“I drew every day for almost six years before quitting my job. And when it was a hobby, there was no unnecessary pressure on my art,” she explains.

At the end of the day, Mounica says, “Whether it’s illustration or any other ‘unconventional’ career choice, I believe that hard work, skill and loyalty to your craft will eventually open the way. It’s also important to be economical with money.”

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